Introduction to Social Media Marketing
Completed by Luiz Souza
January 13, 2026
17 hours (approximately)
Luiz Souza's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Social Media Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Customer Analysis
- Category: Digital Marketing
- Category: Marketing
- Category: Goal Setting
- Category: Persona Development
- Category: Instagram
- Category: Target Audience
- Category: Social Media
- Category: Smart Goals
- Category: Digital Media Strategy
