Digital Marketing Capstone
Completed by mohamed mokbel ali
October 20, 2018
17 hours (approximately)
mohamed mokbel ali's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Marketing Campaigns
- Category: Consumer Behaviour
- Category: Marketing Analytics
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Market Research
- Category: Web Analytics and SEO
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Marketing
- Category: Digital Media Strategy
