Digital Marketing Capstone
Completed by Dawn Dianne Andersson
April 4, 2017
17 hours (approximately)
Dawn Dianne Andersson's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Online Advertising
- Category: Journey Mapping
- Category: Market Research
- Category: Digital Marketing Campaigns
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Search Engine Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Digital Media Strategy
