Data Analytics Methods for Marketing
Completed by Ruchin Arora
March 23, 2025
12 hours (approximately)
Ruchin Arora's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: Marketing Planning
- Category: Online Advertising
- Category: Data Analysis
- Category: Model Evaluation
- Category: Marketing Channel
- Category: Customer Analysis
- Category: Customer Insights
- Category: Regression Analysis
- Category: Marketing Effectiveness
- Category: Descriptive Analytics
