Marketing analytics: Know your customers
Completed by pgd20201594 Sidharth Pathania
December 17, 2021
20 hours (approximately)
pgd20201594 Sidharth Pathania's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Big Data
- Category: Customer Data Management
- Category: Predictive Analytics
- Category: Digital Marketing
- Category: Social Media Marketing
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Analytics
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: Customer Analysis
