From Likes to Leads: Interact with Customers Online
Completed by Yu Sheung Kong
January 29, 2025
20 hours (approximately)
Yu Sheung Kong's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Brand Awareness
- Category: Content Scheduling
- Category: Digital Media Strategy
- Category: Advertising
- Category: Branding
- Category: Driving engagement
- Category: Content Creation
- Category: Drive Engagement
- Category: Social Media Campaigns
- Category: Social Media Strategy
- Category: Content Performance Analysis
- Category: Advertising Campaigns
