Marketing analytics: Know your customers
Completed by BORIS KISOV
September 22, 2020
20 hours (approximately)
BORIS KISOV's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Digital Marketing
- Category: Analytics
- Category: Digital Analysis
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Customer Insights
- Category: Consumer Behaviour
- Category: Marketing Effectiveness
- Category: Customer experience strategy (CX)
- Category: Social Media Marketing
- Category: Big Data
- Category: Customer Data Management
