Marketing analytics: Know your customers
Completed by BORIS KISOV
September 22, 2020
20 hours (approximately)
BORIS KISOV's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
- Category: Customer Data Management
- Category: Customer Analysis
- Category: Customer experience strategy (CX)
- Category: Digital Media Strategy
- Category: Data Analysis Software
- Category: Marketing Effectiveness
- Category: Big Data
- Category: Digital Analysis
- Category: Data Integration
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Data Analysis
