Global Impact: Cultural Psychology
Completed by Abubakarr Tunkara
September 8, 2017
11 hours (approximately)
Abubakarr Tunkara's account is verified. Coursera certifies their successful completion of Global Impact: Cultural Psychology
What you will learn
Explain what cultural equity is and how brands can become cultural symbols.
Analyze how globalization impacts the psychological responses of consumers in global markets.
Evaluate actions for imbuing brands with cultural meanings that can win over consumers in globalized markets.
Develop a plan for building an iconic brand
Skills you will gain
- Category: Branding
- Category: Intercultural Competence
- Category: Psychology
- Category: Cultural Diversity
- Category: Global Marketing
- Category: Brand Management
- Category: Strategic Marketing
- Category: Marketing Psychology
- Category: Culture
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Brand Strategy
