Developing a Winning Marketing Strategy
Completed by Priyam Priyam
March 5, 2026
16 hours (approximately)
Priyam Priyam's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Customer Insights
- Category: Target Market
- Category: Consumer Behaviour
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Marketing Planning
- Category: Market Research
- Category: Branding
- Category: Target Audience
- Category: Marketing
