Positioning: What you need for a successful Marketing Strategy
Completed by Ana Maria Posada Gonzalez
June 13, 2022
11 hours (approximately)
Ana Maria Posada Gonzalez's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Trend
- Category: Competitive Analysis
- Category: Marketing
- Category: Consumer Behaviour
- Category: Market Research
- Category: Target Audience
- Category: Value Propositions
- Category: Marketing Strategies
- Category: Product Strategy
- Category: Target Market
- Category: Market Dynamics
- Category: Strategic Marketing
