Positioning: What you need for a successful Marketing Strategy
Completed by Geraldine Madeleine Guerin-Peyrou
November 27, 2016
11 hours (approximately)
Geraldine Madeleine Guerin-Peyrou's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Competitive Analysis
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
- Category: Product Strategy
- Category: Market Trend
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Market Analysis
- Category: Market Research
- Category: Value Propositions
