Data Analytics Methods for Marketing
Completed by Erica Rowane Bautista
November 20, 2023
12 hours (approximately)
Erica Rowane Bautista's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Target Audience
- Category: Online Advertising
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Customer Insights
- Category: Conversion Funnel Analysis
- Category: Descriptive Analytics
- Category: Regression Analysis
- Category: Model Evaluation
- Category: Marketing Strategy and Techniques
- Category: Marketing Analytics
