Data Analytics Methods for Marketing
Completed by MARTIN MACFARLANE
February 10, 2026
12 hours (approximately)
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What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Descriptive Analytics
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Marketing Channel
- Category: Customer Insights
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Target Audience
