Foundations of Digital Marketing and E-commerce
Completed by DIANA PAULA VERGARA PRADO
May 29, 2026
12 hours (approximately)
DIANA PAULA VERGARA PRADO's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Brand Awareness
- Category: Performance Metric
- Category: Branding
- Category: Marketing
- Category: Digital Media Strategy
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Data Storytelling
- Category: Performance Measurement
