Brand and Product Management
Completed by Haya O. Shehab
February 26, 2026
10 hours (approximately)
Haya O. Shehab's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: Consumer Behaviour
- Category: Customer Engagement
- Category: Customer experience strategy (CX)
- Category: Internal Communications
- Category: Conversion Funnel Analysis
- Category: Brand Management
- Category: Product Management
- Category: Competitive Analysis
- Category: Portfolio Management
- Category: Product Strategy
- Category: Product Lifecycle Management
- Category: Journey Mapping
