Data Analytics Methods for Marketing
Completed by GE ZHANG
November 12, 2025
12 hours (approximately)
GE ZHANG's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Insights
- Category: A/B Testing
- Category: Marketing Planning
- Category: Descriptive Analytics
- Category: Marketing Strategies
- Category: Target Audience
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Marketing Strategy and Techniques
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
- Category: Advertising Campaigns
