Positioning: What you need for a successful Marketing Strategy
Completed by Keng Niu Tan
July 19, 2018
11 hours (approximately)
Keng Niu Tan's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Competitive Analysis
- Category: Value Propositions
- Category: Target Audience
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Consumer Behaviour
- Category: Market Research
- Category: Marketing Strategies
- Category: Target Market
- Category: Market Dynamics
- Category: Product Strategy
- Category: Marketing
