Measure and Optimize Social Media Marketing Campaigns
Completed by Denish Nugraha Purawijaya
May 14, 2022
12 hours (approximately)
Denish Nugraha Purawijaya's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Marketing Effectiveness
- Category: Data-Driven Marketing
- Category: Performance Reporting
- Category: Key Performance Indicators (KPIs)
- Category: Digital Advertising
- Category: Campaign Management
- Category: Social Media Campaigns
- Category: Digital Marketing
- Category: Advertising Campaigns
- Category: Social Media Marketing
- Category: A/B Testing
- Category: Return On Investment
