Positioning: What you need for a successful Marketing Strategy
Completed by Kartikey Dwivedi
November 27, 2016
11 hours (approximately)
Kartikey Dwivedi's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Trend
- Category: Strategic Marketing
- Category: Competitive Analysis
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Target Audience
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Marketing
- Category: Market Research
- Category: Marketing Strategies
