Integrated and Strategic Communication Campaigns
Completed by Allison Frazier
February 7, 2025
6 hours (approximately)
Allison Frazier's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Brand Management
- Category: Marketing Communications
- Category: Communication Planning
- Category: Public Relations
- Category: Advertising Campaigns
- Category: Strategic Communication
- Category: Earned Media
- Category: Media Planning
- Category: Integrated Marketing Communications
- Category: Branding
- Category: Stakeholder Communications
- Category: Brand Strategy
