From Likes to Leads: Interact with Customers Online
Completed by Alexander van de Werken
September 5, 2025
20 hours (approximately)
Alexander van de Werken's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Brand Awareness
- Category: Social Media Content
- Category: Drive Engagement
- Category: Social Media Marketing
- Category: Content Creation
- Category: Social Media Management
- Category: Content Scheduling
- Category: Paid media
- Category: Advertising
- Category: Brand Management
