Foundations of Digital Marketing and E-commerce
Completed by Maria Jose Scholl de Amesti
December 3, 2024
12 hours (approximately)
Maria Jose Scholl de Amesti's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
