Foundations of Digital Marketing and E-commerce
Completed by karen zulay chuquimarca figueroa
June 1, 2023
12 hours (approximately)
karen zulay chuquimarca figueroa's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Brand Awareness
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Data Storytelling
- Category: E-Commerce
- Category: Data-Driven Decision-Making
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Marketing Analytics
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Email Marketing
