Integrated and Strategic Communication Campaigns
Completed by JESSICA LYNN DEINERT
June 16, 2025
6 hours (approximately)
JESSICA LYNN DEINERT's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Media Planning
- Category: Communication Strategies
- Category: Advertising Campaigns
- Category: Stakeholder Communications
- Category: Target Audience
- Category: Public Relations
- Category: Campaign Planning
- Category: Earned Media
- Category: Corporate Communications
- Category: Media Strategy
- Category: Media and Communications
- Category: Communication Planning
