Marketing Analytics Foundation
Completed by Matthew Briggs
June 6, 2026
11 hours (approximately)
Matthew Briggs's account is verified. Coursera certifies their successful completion of Marketing Analytics Foundation
What you will learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you will gain
- Category: Data Analysis
- Category: Online Advertising
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: Google Analytics
- Category: Digital Marketing Tools
- Category: Information Privacy
- Category: Web Analytics
- Category: Application Programming Interface (API)
- Category: Data Capture
- Category: Data Integration
