Foundations of Digital Marketing and E-commerce
Completed by Rafaela de A. V. de Oliveira Rafa
February 6, 2025
12 hours (approximately)
Rafaela de A. V. de Oliveira Rafa's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Marketing Strategies
- Category: Conversion Funnel Analysis
