Digital Marketing: Customer Engagement Strategy
Completed by Helen Howard
April 10, 2024
12 hours (approximately)
Helen Howard's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Generative AI
- Category: Marketing Effectiveness
- Category: Digital Media Strategy
- Category: Data Collection
- Category: Customer experience strategy (CX)
- Category: Marketing Strategy and Techniques
- Category: Social Media Marketing
- Category: Data Analysis
- Category: Driving engagement
- Category: Customer Engagement
- Category: Consumer Behaviour
- Category: MarTech
