Assess for Success: Marketing Analytics and Measurement
Completed by José Antonio Hernández León
April 10, 2026
18 hours (approximately)
José Antonio Hernández León's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Analytics
- Category: Media Strategy
- Category: Paid media
- Category: Campaign Management
- Category: Pivot Tables And Charts
- Category: Content Performance Analysis
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Google Analytics
- Category: A/B Testing
- Category: Return On Investment
