Digital Marketing Capstone
Completed by Patricia Wolesky
July 20, 2016
17 hours (approximately)
Patricia Wolesky's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Digital Advertising
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Campaign Planning
- Category: Key Performance Indicators (KPIs)
- Category: Consumer Behaviour
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Email Marketing
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Search Engine Marketing
