Digital Marketing Capstone
Completed by Patricia Wolesky
July 20, 2016
17 hours (approximately)
Patricia Wolesky's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Journey Mapping
- Category: Consumer Behaviour
- Category: Digital Advertising
- Category: Email Marketing
- Category: Campaign Management
- Category: Data-Driven Marketing
- Category: Campaign Planning
