Developing a Winning Marketing Strategy
Completed by Kunyang Li
October 19, 2024
16 hours (approximately)
Kunyang Li's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Competitive Analysis
- Category: Product Planning
- Category: Product Marketing
- Category: Brand Awareness
- Category: Brand Strategy
- Category: Consumer Behaviour
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Branding
- Category: Marketing Management
- Category: Value Propositions
- Category: Market Research
