Digital Marketing: Customer Engagement Strategy
Completed by Sridevi Raghu
August 6, 2025
12 hours (approximately)
Sridevi Raghu's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Analytics
- Category: Cross-Channel Marketing
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Social Media Marketing
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Data Collection
- Category: Generative AI
- Category: Digital Marketing
- Category: Digital Media Strategy
- Category: Content Marketing
