Attract and Engage Customers with Digital Marketing
Completed by Erin Lanahan
January 23, 2026
14 hours (approximately)
Erin Lanahan's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Customer Engagement
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: Search Engine Optimization
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Digital Advertising
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Keyword Research
- Category: Marketing Strategies
