Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Chen Yin Tung Esther
January 27, 2025
11 hours (approximately)
Chen Yin Tung Esther's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
- Category: Marketing Communications
- Category: Marketing Psychology
- Category: Marketing Planning
- Category: Brand Management
- Category: Brand Marketing
- Category: Advertising Campaigns
- Category: Campaign Planning
- Category: Branding
- Category: Communication
- Category: Integrated Marketing Communications
- Category: Marketing Budgets
- Category: Marketing
