Social Media and Digital Marketing Fundamentals
Completed by Alina Petrovici
June 22, 2023
10 hours (approximately)
Alina Petrovici's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
- Category: Social Media
- Category: Digital Content
- Category: Social Media Marketing
- Category: Content Scheduling
- Category: Cross-Channel Marketing
- Category: Digital Marketing
- Category: Content Creation
- Category: Consumer Behaviour
- Category: Digital Media Strategy
- Category: Integrated Marketing Communications
- Category: Content Marketing
- Category: Digital Transformation
