Brand and Product Management
Completed by Lisa Silver
March 19, 2016
10 hours (approximately)
Lisa Silver's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: Brand Strategy
- Category: Product Planning
- Category: Design and Product
- Category: Conversion Funnel Analysis
- Category: Employee Engagement
- Category: Competitive Analysis
- Category: Journey Mapping
- Category: Demand Planning
- Category: Product Lifecycle Management
- Category: Portfolio Management
- Category: Customer Engagement
- Category: Customer experience strategy (CX)
