Digital Marketing Capstone
Completed by Gina Johana Méndez
January 27, 2016
17 hours (approximately)
Gina Johana Méndez's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Marketing
- Category: Market Research
- Category: Web Analytics and SEO
- Category: Digital Media Strategy
- Category: Performance Analysis
- Category: Marketing Strategies
- Category: Search Engine Optimization
- Category: Consumer Behaviour
- Category: Digital Advertising
- Category: Email Marketing
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
