Digital Marketing Capstone
Completed by Gina Johana Méndez
January 27, 2016
17 hours (approximately)
Gina Johana Méndez's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Performance Analysis
- Category: Search Engine Optimization
- Category: Consumer Behaviour
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Key Performance Indicators (KPIs)
- Category: Market Research
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Campaign Planning
