Optimizing a Website for Google Search
Completed by John M. Wypick
August 27, 2016
13 hours (approximately)
John M. Wypick's account is verified. Coursera certifies their successful completion of Optimizing a Website for Google Search
What you will learn
Use keyword research to select best keywords to optimize your website in search results
Examine how to analyze, organize, create, and build content utilizing various strategies
Use best practices to develop a high quality local SEO approach
Develop a solid approach for achieving a productive and successful relationship with your client
Skills you will gain
- Category: Expectation Management
- Category: Content Development and Management
- Category: Content Optimization
- Category: A/B Testing
- Category: Competitive Analysis
- Category: Content Marketing
- Category: Keyword Research
- Category: Client Services
- Category: Content Performance Analysis
- Category: Key Performance Indicators (KPIs)
- Category: Search Engine Optimization
- Category: Web Analytics and SEO
