Positioning: What you need for a successful Marketing Strategy
Completed by Rubens Milito Mendonça
February 22, 2019
11 hours (approximately)
Rubens Milito Mendonça's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Marketing
- Category: Product Marketing
- Category: Strategic Marketing
- Category: Market Dynamics
- Category: Consumer Behaviour
- Category: Market Research
- Category: Marketing Strategies
- Category: Target Market
- Category: Product Strategy
- Category: Target Audience
