Cost and Economics in Pricing Strategy
Completed by Koen Johannes Petrus van der Heijden
November 22, 2017
12 hours (approximately)
Koen Johannes Petrus van der Heijden's account is verified. Coursera certifies their successful completion of Cost and Economics in Pricing Strategy
What you will learn
How to apply knowledge of basic economics to make better pricing decisions
How to recognize opportunities for price discrimination and recommend strategies to maximize sales and profits
How to calculate three types of price elasticities to determine the impact of price on demand
How to analyze and apply different pricing models, including: cost-plus pricing, marginal cost-plus pricing, peak-load pricing, index-based pricing.
Skills you will gain
- Category: Economics
- Category: Revenue Management
- Category: Marketing Channel
- Category: Market Dynamics
- Category: Cost Benefit Analysis
- Category: Regression Analysis
- Category: Demand Planning
- Category: Cost Accounting
- Category: Consumer Behaviour
- Category: Supply And Demand
