Brand and Product Management
Completed by Anzhalika Vasilyeva
March 12, 2016
10 hours (approximately)
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What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
- Category: New Product Development
- Category: Portfolio Management
- Category: Employee Engagement
- Category: Branding
- Category: Customer Engagement
- Category: Customer experience strategy (CX)
- Category: Estimation
- Category: Consumer Behaviour
- Category: Brand Management
- Category: Product Lifecycle Management
- Category: Product Management
- Category: Competitive Analysis
