Qualitative Research
Completed by Pedro Marques
January 6, 2024
14 hours (approximately)
Pedro Marques's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Research Design
- Category: Report Writing
- Category: Market Research
- Category: Interviewing Skills
- Category: Research Methodologies
- Category: Sample Size Determination
- Category: Drive Engagement
- Category: Recruitment
- Category: Stakeholder Engagement
- Category: Survey Creation
- Category: Research
- Category: Business Research
