Hotel Digital Marketing and Social Media Strategy
Completed by Lara Borges Richard
February 6, 2025
9 hours (approximately)
Lara Borges Richard's account is verified. Coursera certifies their successful completion of Hotel Digital Marketing and Social Media Strategy
What you will learn
Define the fundamentals of hotel digital marketing and effective hotel social media marketing strategies.
Identify key digital channels and social media platforms used for marketing in the hotel industry.
Develop a strong hotel online presence and brand identity through strategic online marketing strategies for hotels.
Analyze and measure the performance of hotel marketing campaigns using modern digital marketing techniques.
Skills you will gain
- Category: Hospitality Management
- Category: Search Engine Optimization
- Category: Content Creation
- Category: Digital Marketing Campaigns
- Category: Social Media Marketing
- Category: Instagram
- Category: Hotels and Accommodations
- Category: Social Media Analytics
- Category: Digital Marketing
- Category: User Feedback
- Category: Web Analytics and SEO
- Category: Social Media Management
