Digital Marketing: Customer Engagement Strategy
Completed by António Óscar Pereira de Sá
September 13, 2017
12 hours (approximately)
António Óscar Pereira de Sá's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Generative AI
- Category: Driving engagement
- Category: Data Visualization
- Category: Social Media Marketing
- Category: MarTech
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Data Analysis
- Category: Consumer Behaviour
- Category: Customer experience strategy (CX)
- Category: Digital Brand Strategy
