Marketing Management Essentials:The Marketing Plan Structure
Completed by Neshu Pandita
January 3, 2026
hours (approximately)
Neshu Pandita's account is verified. Coursera certifies their successful completion of Marketing Management Essentials:The Marketing Plan Structure
What you will learn
Understand the marketing management process
Develop a structured marketing plan
Execute and track marketing initiatives
Skills you will gain
- Category: Marketing Effectiveness
- Category: Customer Engagement
- Category: Marketing
- Category: Brand Management
- Category: Key Performance Indicators (KPIs)
- Category: Market Analysis
- Category: Market Research
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Marketing Operations
- Category: Customer Retention
- Category: Branding
