Social Media Management
Completed by LU ZHANG
June 25, 2025
18 hours (approximately)
LU ZHANG's account is verified. Coursera certifies their successful completion of Social Media Management
What you will learn
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Skills you will gain
- Category: Social Media
- Category: Content Strategy
- Category: Social Media Analytics
- Category: Social Media Content
- Category: Performance Analysis
- Category: Drive Engagement
- Category: Instagram
- Category: Content Marketing
- Category: Content Performance Analysis
- Category: Content Management
- Category: Content Creation
- Category: Social Media Strategy
