Digital Marketing: Customer Engagement Strategy
Completed by Mary Kate Naatus
June 20, 2015
12 hours (approximately)
Mary Kate Naatus's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Digital Advertising
- Category: Marketing Communications
- Category: Marketing Strategy and Techniques
- Category: Generative AI
- Category: Digital Media Strategy
- Category: Social Media Marketing
- Category: Content Marketing
- Category: Digital Brand Strategy
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Data Analysis
- Category: Consumer Behaviour
