The Nuts and Bolts of Public Relations
Completed by Cyril Babok
August 12, 2025
3 hours (approximately)
Cyril Babok's account is verified. Coursera certifies their successful completion of The Nuts and Bolts of Public Relations
What you will learn
Design clear, audience-centered public relations messages that align with organizational goals and communication contexts.
Explain the role of social media influencers within public relations, including paid and earned partnerships.
Understand how to measure communication effectiveness, evaluating communication efforts for strategic alignment.
Skills you will gain
- Category: Earned Media
- Category: Writing
- Category: Driving engagement
- Category: Content Performance Analysis
- Category: Branding
- Category: Storytelling
- Category: Press Releases
- Category: Strategic Decision-Making
- Category: Public Relations
- Category: Social Media
- Category: Communication Planning
- Category: Media Relations
