Introduction to Social Media Marketing
Completed by John Burns
February 25, 2026
17 hours (approximately)
John Burns's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Customer Analysis
- Category: Smart Goals
- Category: Marketing
- Category: Persona Development
- Category: Social Media Strategy
- Category: Digital Media Strategy
- Category: Journey Mapping
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Marketing
- Category: Digital Marketing
- Category: Goal Setting
- Category: Instagram
